Complete ID offers gambling operators time and cost savings when onboarding customers

London, Wednesday 16 October 2024 - Department of Trust (dotrust.co.uk), the award-winning provider of player risk assessment solutions for the gambling industry, has expanded its end-to-end Complete platform with player age and address verification features alongside light-touch risk assessments tailored to the unique needs of the gambling industry.

The innovative Complete ID solution is the industry’s first to combine multi-source identity and age verification with customisable risk assessment of the new customer. Through a single API integration, an operator can augment ID verifications with a bespoke selection of additional risk factors, setting their own scoring mechanism to inform their decisions on a player’s profile and suitability for an account.

For age and address verification, Complete ID utilises a variety of high-quality identity data sets from official sources, credit files, financial institutions and other verified sources to provide a superior level of assurance than legacy providers offer.

All DoTrust Complete customers are able to immediately start using Complete ID through the API and secure console.

Charles Cohen, CEO of Department of Trust, said: “Many operators have asked us to use our gambling expertise to solve the problem of ID checks. Legacy offerings built for financial services just don’t meet sector needs. Not only are they too expensive and have low match rates, but they also fail to factor in things which are equally important to our industry. The question is not just ‘Can I open an account for this person?’, but ‘Should I?’. In an increasingly cost constrained and regulated operating environment, this is a vital question.

“We’ve created an ID solution with the highest match rates in the business, without compromising on quality. We have done that by layering in the best data sources with others not normally accessible to gambling operators through the legacy providers but of equally high quality.

“However, ID checking on its own is not enough anymore. Many operators already run other checks such as PEPs and sanctions, fraud checks and even light-touch vulnerability on or shortly after registration. Complete now presents the option to do all these efficiently, in one place, and with full control over the scoring of outcomes. By offering the opportunity to enrich the results with a tailored risk assessment, if required, we’re giving operators the best way to optimise their onboarding.”