Using insights gleaned from over a half million UK personal bank accounts - fully anonymised - we identified the incomes of UK mainstream gamblers.
In the report, you'll see who earns what, which earners contribute the most to gambling revenues, and to what extent the industry relies on lower or higher income players for its revenues.
The report explores the place of gambling in the average consumer's leisure spend, as well as which other leisure activities are associated with engagement in gambling.
Find out about tradeoffs between gambling and other spend, as well as the tendency to order takeout, go to the pub, and place a bet.
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